GYF Adblocker Strategy
A structured response to adblock-related revenue pressure spanning research, experimentation, optimization, and team design.
THE DECISION
How should a digital business diagnose and respond to adblocker adoption without relying on a single tactical fix?
APPROACH
- Structured the revenue-impact research plan
- Designed hiring and capability decisions
- Proposed optimization and A/B testing approaches
- Defined a KPI and measurement framework
EVIDENCE & DELIVERABLES
- 15-slide completed capstone deck
- Cross-functional action plan
EVIDENCE INTEGRITY
This case is presented as business analytics capstone. The label distinguishes observed work from simulated impact, proxies, historical comparisons, or proposed architecture.