Analytics & GrowthComplete

Travel Product & Supply Analytics

A three-part travel marketplace case connecting content quality, experiment design, and weekly product operations.

THE DECISION

Which property-content gaps should be fixed first, how should impact be tested, and what should the operating cadence monitor?

APPROACH

Designed a four-dimension Content Quality Score
Ranked the backlog with RICE and business-impact proxies
Built funnel SQL, power analysis, and a randomized A/B readout
Automated a weekly operations report with anomaly flags

EVIDENCE & DELIVERABLES

23,233 public Bangkok listings assessed
11,480-listing prioritized content backlog
Dashboard package, experiment readout, and weekly brief

SELECTED WORK FILES

HTML

Travel Funnel Dashboard

Browser-ready conversion funnel and experiment dashboard built from synthetic clickstream data.

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EVIDENCE INTEGRITY

This case is presented as public listings + synthetic clickstream · proxy and simulated impact. The label distinguishes observed work from simulated impact, proxies, historical comparisons, or proposed architecture.